Technology has brought unprecedented change to our lives but it's only just begun to transform the financial advisory business. To date, most technology innovation in our industry has focused on lowering the cost and improving efficiencies of asset management. Yet there's another, tremendously exciting, trend just beginning to unfold — using technology as a powerful driver of business growth. The world will look very different by 2020 because of it.
There are 3.5 trillion dollars of untapped assets across 20 million mass affluent families not working with financial advisers. Unlocking it requires helping these households grow assets over time — through cash flow management across a client's full financial life.
It's not just Gen-Y and mass affluent households who stand to benefit. High net worth clients, too, can use state-of-the-art cash flow analytics to identify additional cash that can be directed toward an investment target or other financial goal and to lock in habits that can transform their lives for years to come.
No comments:
Post a Comment